Emotions play a big part. Desires and needs as well. But trends and innovations also belong in the skin world. When looking to the future, a look back into history cannot be missing.
When less is more
Being reachable anytime, anywhere, never missing anything and never getting bored – the digital world seems to have us firmly under its spell. From time to time, you should unplug, lean back and go offline. Nevertheless, the trend term “digital detox” is too hard and too one-sided.
When buying new skincare products, it is important to make sure the cream, lotion, etc. has the right hydrogen ion concentration. Sounds complicated? Never heard of it before? You definitely have, because we’re actually talking about pH.
There is a wide range of products in the cosmetics world. Many trends are conquering the market, with consumer wishes and needs constantly growing. The same goes for the challenges faced by formulators and manufacturers. Dermocosmetics is a very strong trend. And the inspiration comes from the interaction with medicine.
For a long time now, the focus in the cosmetics industry has not been restricted to just how a product performs. Manufacturers and producers are looking at the bigger picture. In this area, BASF is a trailblazer and pioneer — especially when it comes to water.
If someone says you should do more exercise to look fitter, younger and healthier, wouldn't you immediately think of areas like legs, bum and tum? Likely everyone does. When you're thinking about your inner balance, yoga springs to mind. Exercise and workouts for your face? Not so often.
Even for polymers: being organic makes all the difference
When talking about plastic and synthetic materials, there is no avoiding the topics of sustainability and environmental protection. This applies equally in the cosmetics industry. Sustainability is more important to consumers than ever. But it’s important to know that not all plastics are equal.
Coronavirus, COVID-19, pandemic. The virus has not just kept the whole world guessing. It has also changed the world. COVID-19 has left its mark on cosmetics and personal care as well. Some trends are in fact positive. Positive meaning good, not positive meaning an infection.
Why do I need to protect my skin? Consumers keep wondering about more and more issues and expect to receive clear answers and solutions. Our approach offers solutions before the questions even arise. For our customers and for consumers.
Beauty comes from within. A saying that has been tried and tested many times, but is still true. Anyone who feels comfortable and happy also exudes this. Their appearance is different, more positive.
Inclusive Beauty – There are no standards for beauty
Everyone is unique. Our needs and our bodies are our own, as is the way we perceive beauty. What's more: beauty itself is unique. It is, as the saying goes, in the eye of the beholder.
Put through their paces – testing methods for cosmetic ingredients
How do I know my anti-wrinkle cream is as good as its word? The answer is simple: the active ingredients contained in the cream that are responsible for this effect have been scientifically tested for their efficacy before the product landed on the store shelf.
Safeguarding the skin against pollution-induced damage
Every day our skin is exposed to harmful pollutants. Dr. Philipp-Dormston, dermatologist and anti-pollution expert, explains how to best protect the skin and reviews BASF’s latest approach.
You might think that cosmetics were only invented in the last 100 years. Actually, they have been around almost just about as long as human beings have existed.
The "Hygge" phenomenon is seeing a surge of interest outside of Denmark. And it's much more than just creating a warm atmosphere by burning candles during the long and dark winter season.
