Standing Forest

Innovation supporting the Amazon bioeconomy

15% of the world’s biodiversity is found in the Amazon. Standing Forest is how BASF transforms this richness into innovation without taking anything away from the forest—developing responsibly sourced Personal Care solutions from non-timber forest products and contributing to the region’s social development.

A vast green ocean—and a responsibility

Latin America is home to 50% of the world’s biodiversity, 23% of its forests, and 15% of its land mass. Biodiversity loss is the next major sustainability challenge in ingredient sourcing, and the beauty industry is being called upon to respond.

Consumers are paying attention

65% of Brazilians are willing to pay more for “clean” products, and 52% say deforestation is one of the environmental issues that concerns them most. 39% of Gen Z consumers in the region refuse to buy from brands they consider unsustainable.

Our ambition

BASF aims to be the preferred chemical company enabling our customers’ green transformation: reducing CO₂ emissions by 25% by 2030 and achieving Net Zero by 2050. Protecting the world’s forests is part of this commitment.

What we believe

It is possible to meet consumer demand while caring for the planet and its people. By preserving the world’s largest biome and creating value for the communities that live there, we can build a sustainable future for everyone

Sources: Mintel 2025 LATAM Beauty & Personal Care Trends; WGSN Latin America Beauty Priorities 2026; WGSN Ingredients Forecast 2027; Mintel Clean & Conscious Beauty US 2023; Leap/Mintel 2025.

What Standing Forest is

To develop innovative, responsibly sourced solutions for our Personal Care customers through the sustainable use of non-timber forest products from the Amazon bioeconomy, while contributing to the region’s social development.

Contribute to the conservation of the Amazon rainforest

Sustainable use of raw materials from biodiversity

Supporting the development of Local Communities

Born from Standing Forest

Every product from this initiative carries the same promise: Innovation supporting the Amazon bioeconomy.

Cetiol^® Forest CG

Beauty with purpose: the emollient that combines performance, environmental awareness, and social transformation. Derived from Amazonian andiroba oil through an innovative process using renewable ethanol.