Anti-Pollution

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine.

Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine.

Many U.S. adults have scalp issues, but personal care products can help by targeting the microbiome.

RAMBUVITAL^®, an extract from the rambutan seed, protects hair from pollution, improves its vitality, and increases scalp hydration. In vivo, the scalp was significantly more hydrated within one month (+31% vs placebo) and the hair appeared and felt healthier and shinier.

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.