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Personal Care North America

Moisturization

Skin Care Products

Formulations D'Lite

Proper skin hydration helps to prevent aging, irritation, and damage, and is essential for healthy looking skin. Key elements include maintenance and strengthening of physiological barrier function, production of natural moisturizing factors, and stimulation of protective lipids.

Moisturization Stories

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Results: 12

Clean cleansing is socially responsible - and in high demand

Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine.

Fight aging skin with this superfruit dynamic duo

Lychee and schisandra are like the one-two-punch of anti-aging skincare. Find out how these superfruits promote glowy, firm-looking skin.

DIY masks A natural, customizable, and totally Instagrammable beauty trend

This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.

Rigorous hand washing What are we really washing away

Repeated hand washing is tough on the skin, but there’s a science-backed way to keep clean without dryness or itching.

AI enables natural peptide discovery, to unlock your defense against silent aging

What do skincare scientists and artificial intelligence have in common? In this instance, they worked together to develop a naturally sourced ingredient for skin and scalp irritation.

Moisturization Trends

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Results: 7

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Power up your skin’s defenses with nutritious superfoods-based skincare.

Marine Ingredients

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

Products & Formulations

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