Novel Natural Textures

Raising the bar on clean self-care products

Consumers’ self-care trends have continued to evolve over the past few years, especially amidst the global pandemic. During lockdowns, the most successful products were ones that offered a unique experience to the user and added elements of surprise or fun. This trend has stuck around: consumers continue to demand new and interesting textures for face and neck care products to add to their self-care routines (Mintel GNPD). Additionally, naturality continues to hold an increasingly more important place in personal care products, as consumers believe that natural products are safer.

Trends create the Novel Natural Textures concept

BASF Care Creations was inspired by these important trends to create the Novel, Natural Textures concept. The leave-on and rinse-off skin care formulations include transformational textures as well as food-inspired ones, featuring textures such as souffles, puddings, and smoothies. The goal was to achieve the highest naturality possible of all formulations based on ISO 16128, while utilizing the building blocks for successfully creating natural textures with rheology modifiers, emollients, emulsifiers and waxes. These unique formulas will allow for exciting self-care routines, all while making consumers feel comfortable with the ingredients they’re using.

The Proof is in the Pudding

These 7 formulations are meant to provide inspiration for formulators creating fun and natural products that can be added into daily routines. Request your sample kit to experience the fun for yourself*.

*Sample kits subject to BASF approval and availability.

**Natural origin % = Number of natural carbon atoms / Total number of carbon atoms (natural and non-natural) x 100 (ISO Norm 16128-2). 
   Non-BASF products not considered in calculation and certification.

You can request Sample Kits for the above formulas by clicking on the formula title or contact your BASF representative.

BASF Care Creations remains dedicated to developing innovative solutions that meet the self-care and sustainability needs requested by consumers.