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Home Care and I&I Insights

At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.

Technical articles

Find the tips, research, and information you need to solve your formulation challenges and create winning products.

Market Insights

Data-driven consumer and industry trends.

Rather than keeping pace with industry trends, we’re setting industry trends – and helping our partners do the same. Dive into our market insights to learn the latest and reach out to us any time with comments or questions. We’re here to help.

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Deliver more with Glucopon® alkyl polyglucosides
Home Care and I&I
What do you need to stabilize a detergent?
Home Care and I&I
Viscosity is Vital Rheovis CDE Pro as a solution for rheology modification and stabilization
Home Care and I&I
The Science Behind Long-lasting Whites
Home Care and I&I
The hard facts about hard water
Home Care and I&I
Tackling Tough Soils
Home Care and I&I
Surface modification and its role in cleaning efficiency
Home Care and I&I
Solving International Automotive Cleaning Challenges
Home Care and I&I
Solve tough soil problems. Solvent-free.