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The next big thing starts here.
Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
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There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.
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Formulations
Formulations

The next big thing starts here.
Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
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- Home Care
- Industrial & Institutional
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At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.
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High Active Unit Dose All Purpose Cleaner

Utilizing a suite of BASF surfactants, this formulation provides a foundation for creating a unit-dose hard-surface cleaner that can be used in a PVA system or simply a dilutable concept.