• Safe. Sustainable. Effective.

    Innovative cleaning ingredients from the world’s most trusted supplier.

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  • A more eco-friendly, low-cost approach to washing

    Cold-water washing can help save hundreds of dollars each year in energy bills and it’s better for the environment.

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  • Most trusted supplier of cleaning ingredients

    Our industry-leading formula: We blend world-class expertise, tailored service and continual innovation to deliver sustainable, powerful, and cost-effective.

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Welcome to Home Care and Industrial & Institutional Cleaning Solutions North America

Proven Solutions for Your Formulation Challenges

The next big thing starts here.

Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.

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Latest Market Insights.

At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.

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