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Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
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There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.
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Formulations
Formulations

The next big thing starts here.
Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
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Viscous Toilet Bowl Cleaner (Formulation #B30233-64-1)

This high performance Toilet Bowl Cleaner features BASF’s Demelan® VPC acid thickening system and the biodegradable Lutropur M. Demelan® VPC provides benefits such as fast dissolution times and easy cold processing. Lutropur M is a non-phosphate based acid that out-performs hydrochloric acid while being less corrosive to metals.